Event Promotion Department

Media Division

The Event Promotion Department recreates the animated world of famous characters like Doraemon, Hamutaro, and Pokémon by planning, creating and organizing various themes of character events such as live costume shows, where children can enjoy watching their favorite characters appear right before their eyes. It also handles the creation and planning of sales promotions for book reader service fairs as well as magazines published by Shogakukan and Shueisha for children and adults alike.