ShoPro - Shogakukan-Shueisha Production Co., Ltd.

Our Company


pokemon business division

The Pokémon Business Division is in charge of video production and handles Pokémon character marketing and commerce in Japan. Video production is related to Pokémon and associated character TV animation series, entertainment channels and the Pokémon feature movie released each summer. It also works to expand the Pokémon business, and is the contact point for domestic Pokémon character marketing and commerce. In addition, it manages merchandise licensing and the development and planning of new products.