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Domestic Licensing Business Division

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Urusei YatsuraⒸRumiko Takahashi, Shogakukan /
“URUSEIYATSURA” production committee
FrierenⒸKanehito Yamada, Tsukasa Abe/
Shogakukan/ ”Frieren”Project

TonikawaⒸKenjiro Hata, Shogakukan /
Tonikawa Committee
SPRIGGANⒸ2021 Hiroshi Takashige,
Ryouji Minagawa・ Shogakukan /
SPRIGGAN Project
HelckⒸNanaki Nanao, Shogakukan/
Helck Production Committee
SPY×FAMILYⒸTatsuya Endo/Shueisha, SPY×FAMILY Project
JAKDF 3rd DivisionⒸJAKDF 3rd Division
ⒸNaoya Matsumoto/SHUEISHA
MononogatariⒸOnigunsou/SHUEISHA,
Mononogatari Project
Chickip DancersⒸS/CD
chikomaruⒸchikomaru
FujikoAⒸFujikoⒶ, SHIN-EI, SHOGAKUKAN
ⒸFujikoⒶ, SHIN-EI, CHUOKORON-SHINSHA
Golgo13ⒸTakao Saito/Saito Pro/
Shogakukan
SHINKALIONⒸPJ-S,J/SZ,TX
ARMORED SAURUSⒸSTUDIO EON/DAEWON MEDIA
Kizuna no AlleleⒸKA/Kizuna no Allele PJ
ⒸKizuna no Allele Partners

Character copyright management business

The Licensing Division is responsible for managing character copyrights, mainly for Shogakukan and Shueisha intellectual property.

As a company that acts as a contact point for merchandising rights, we not only market characters to manufacturers and advertising agencies for merchandising and promotional use, but also develop a total strategy for the characters, including events and pop-up cafes.

We supervise work for planning, designing, and prototyping products and other items, and strive to make sure that the products and policies we apply will please the fans, while getting approval from the various parties involved.

In addition, we are working with the Global Business Department to expand domestic character products and businesses worldwide, centered on Asia.

Currently, we are dealing with more than 700 characters.

In addition to characters which represent Japan, such as "Ninja Hattori-kun,” “GOLGO13” and “Urusei Yatsura,” the company is actively involved in a wide variety of content and original projects, as well as manga and anime works. This includes the Shueisha production “SPY×FAMILY,” the very popular “CHICKIPDANCERS” and “Duel Masters” for children, and the Shogakukan Illustrated Book NEO series.