Yomiuri TV, Sunrise 2020
Ⓒ2020 Hajime Musashino,
Burning Kabaddi Project
"I,Tsushima"Production Committee 2021.
TM and ©2021, Wizards of the Coast,
Shogakukan, Mitsui/Kids, ShoPro,
The Laughing Salesman Production Committee. All Rights Reserved.
ⒸTakao Saito/Saito Pro/
Ⓒ2021 Hiroshi Takashige,
Ryouji Minagawa・Shogakukan /
Character copyright management business
The Domestic Licensing Business Division is in charge of character copyright management.
As a company that acts as a contact point for merchandising rights, we not only market characters to manufacturers and advertising agencies for merchandising and promotional use, but also develop a total strategy for the characters, including events and pop-up cafes.
We supervise work for planning, designing, and prototyping products and other items, and strive to make sure that the products and policies we apply will please the fans, while getting approval from the various parties involved.
In addition, we are working with the Global Business Department to expand domestic character products and businesses worldwide, centered on Asia.
Currently, we are dealing with more than 500 characters.
In addition to characters representative of Japan such as Ninja Hattori-kun, GOLGO13 and Urusei Yatsura, the company is also actively involved in a wide variety of content and original projects, including SHINKALION Z, Duel Masters, the Girls' Warrior series, and the Shogakukan Illustrated Book NEO series, all of which are very popular among children.